Here’s something to think about: 95% of people that use Pinterest spend time scrolling, looking at posts and wasting time. The other 5% figured out a way how to make money on Pinterest and monetize the MASSIVE user base it has.
How To Make Money On Pinterest?
The funny thing is, most people don’t know the potential Pinterest has and how big it’s going to get in the next few years. Pinterest is a gold mine and today you will learn 5 ways to make money with it.
Can Pinterest Make You Money?
The first thing you need to understand is how it works. A few years ago, the thought of making money with Pinterest didn’t even cross my mind. I couldn’t imagine making money posting photos online, how on Earth could one monetize that?
When you think about it, it all comes down to one simple goal – get traffic to your website. And websites earn money, right?
You can’t sell anything on Pinterest, our main focus is getting a share of their traffic and redirecting it to our website.
There are a dozen of niches you can explore, but only a few perform good on Pinterest, we’ll talk about that in a minute.
Getting traffic is the hardest part. Once people go to your website, there are about a hundred different ways you can monetize them. Affiliate marketing, e-commerce, advertising, you name it.
Now that you know the “science” behind making money with Pinterest, let me show you THE way to get massive traffic in 2019.
How Long Does It Take To Get Traffic On Pinterest?
It depends on the work you put in, the images you use, etc. There are a lot of variables but you can expect traffic right away. Not 100k visitors per day, of course, but a few clicks per day will keep you going.
What Is The Best Way To Drive Traffic To My Website On Pinterest?
Ask 10 different people and 9 of them will say something like “make good images, pin them and wait for traffic”. Well, I’m the 1 that thinks differently and doesn’t make empty promises like “publish good images, and they’ll go viral”.
Imagine you manage to make 10 amazing images every day and add them to your Pinterest board. Let’s suppose you get 10 clicks per day to your website coming from these pins.
Now, how much traffic could you get if you posted 20, 50, 100..even 500 images every day?
That’s what my method is, and it works wonders!
Good pins beat low effort ones, no doubt here. But how many good pins can you actually afford to make every day? You can focus on posting amazing images and post 10 times per day, but you will be like a teeny-tiny drop in the ocean.
I’m going to show you a tool that does a lot of work for you, and posts on your behalf. Without it, you will manage to post 10 pins per day, 30 tops. With the tool, 100 easily!
Tailwind is the most useful online marketing tool I ever used, and it allows you to schedule your posts. The last thing you want to do is upload 50 pins to your Pinterest account at once and that’s where Tailwind comes handy.
Set how many times per day you want your pins to go out, upload hundreds of images and let it work its magic.
Sheduling is a powerful strategy and you can use it on any social media platform. You put in the work, let’s say once per week, then you can sit back and relax. Visitors will be flowing to your website like crazy because you’re not posting once, but 50, 100 times per day. You can go higher than that, but I recommend you rather make 50-100 average images you can re-use every day and loop through those.
Analyze Your Pins
Now that you have at least 50 pins going out every single day, it’s time to optimize. I like Tailwind because you can get insights and see which pins are performing the best.
Maybe you used 10 different colors for your images or 30 different CTAs. You can measure which ones are driving you the most traffic, and make more images incorporating these colors/CTAs. That’s one way of looking at it.
Optimizing is very important part and you can’t leave it out. Why would you waste time posting photos that don’t get you clicks?
Where To Get Content For Pinterest?
Mostly, you will have to make it yourself. You don’t want to be breaking laws now, do you?
I have one general rule here and have promised myself to never break it. Whenever you use an image for the sole purpose of getting traffic to your website, it should be your own image. That doesn’t mean you can’t use stock photos, though. I always go to Unsplash and find images I can use, download them and add some text in Photoshop. Save as .jpg and you’re good to go!
You can’t, however, completely avoid re-posting on Pinterest. It’s a brilliant way of getting traffic to your boards and you should use it every day along with the scheduling method. You can automate that with Tailwind too. Just don’t use other people’s images and link to your website. BIG NO!
How Much Money Can You Make With Pinterest?
Sky is the limit. The main thing that’s going to determine how much you make is your niche. Below you will find the most popular niches on Pinterest. but keep in mind that these are also the most competitive. There’s a lot of money to be made, but your competition knows that so you have to out-work them.
The second thing is your website. If it looks ugly, or takes 5 seconds to load, it won’t convert. So you have to do some testing, try out different themes, colors and make it load fast.
Don’t worry, now comes the part about making your website optimized for Pinterest and the general rules you should follow.
3 Ways To Monetize Pinterest Traffic
A website is needed for all 3 ways, and I really advice against linking direct to landing pages (if you’re doing affiliate marketing).
1. Affiliate Marketing
The beauty of affiliate marketing is the ability to test multiple products and niches, and stick with one that works best for you.
Still, I recommend going into one of the niches for Pinterest mentioned below, and don’t just go in blindly.
For those of you that aren’t familiar with affiliate marketing yet, here you get paid for sales you make on other people’s websites. So you don’t have to worry too much about making a website that converts or holding an inventory of products. All you have to do is send traffic to vendors and get paid when people purchase their products.
Here you can promote anything, any I really mean anything. Physical products like creams, guitars, books, computers (or anything you can possibly think of), or digital products like tools, courses, etc.
You can’t just directly link to affiliate products, though, as Pinterest hate it. Make your own website (I recommend a blog), talk about the products and insert affiliate links throughout your article.
2. E-Commerce (Online Store)
This is a bit trickier, as you have to make an online website where people can purchase your products. You have to deal with shipping and have a customer support team, and you have to hold inventory (unless you drop ship).
I don’t recommend this path for beginners that don’t already generate a lot of traffic and know their way around building online stores.
Profit margins can be higher than affiliate marketing, but sometimes even lower, way lower, if you make mistakes.
3. Ad Revenue
Maybe you don’t want to deal with selling and would rather post informative articles? This is for you!
There are many niches where you can post only informative, get traffic from Pinterest and still make a lot of money. One example is home decor niche. People are always looking for ways to make their living space prettier. Your “5 things you need in your living room” will certainly grab their attention. And hey, if you get enough people to read your articles, there will be a lot of clicks on your ads. That means more money in your pocket!
All 3 business model work on Pinterest. If you spend 20 minutes there, you will see some clear examples of people utilizing these methods to make money online.
Assuming you can get a lot of traffic, all 3 ways will work. This is not your worry anymore since I explained everything above, let’s explore the Pinterest-friendly niches now.
Best Pinterest Niches In 2019
These are the ones that deserve your full attention and will make you money on Pinterest.
– Weight Loss & Diet
– Home Decor
– Make Money Online (yes, a lot of people look for that on Pinterest)
– Gadgets & Technology
– DIY and Crafts
Hope this guide helped you see the big picture and you now realize how much money you can make with Pinterest. Getting traffic to your website is always the hardest part and there are a a lot of different ways to go about it too. Some people use social media platforms, some do SEO, others pay for traffic, etc.
And there’s no right one, per se. You just have to pick one and stick with it. The biggest mistake beginners make when starting out, is switching niches and methods. There’s no such thing as a secret to making money online and even if there is, people won’t talk about it. So you will have to put in the work and who knows what awaits you on the other side!